If you’ve not heard about my book, Automated Property Leads Forever, it describes my Property Leads Accelerator system in detail and helps you, a property expert, to attract your perfect prospect on autopilot without needing paid ads or portals.
If you want to stand out as the go-to expert in your area for your service, then there are a few things you need to do. Many get started on the right journey but do not complete all the steps required.
I hope that this post will help you complete the journey you started.
Unravelling the Power of Automated Property Leads
My method of automating your property leads isn’t about the latest tweaks to the ad platform algorithm and working out how to get more leads for each pound you spend.
Instead, I focus on how you position yourself as an expert and allow your perfect prospects to find your services when they start looking for answers.
Streamlining Your Lead Generation Efforts
If you have to pay for a prospect’s attention, it is unlikely that they will see you differently than any other service provider. You are effectively joining the service commodity race.
To be seen as more than a commodity, you must do more than everyone else providing the same service at similar prices.
Building your Content Goldmine with your knowledge, expertise, and experience will do more than just set you apart from your competitors. It will mean you show up as the expert when prospects start looking.
Generating organic leads by showing up at the top of Google searches is a big part of streamlining your customer acquisition process.
If you’re unfamiliar with SEO and its workings, you should start with my post “What is SEO? A Stupid Simple Explanation.”
Consider getting the top spot on Google search pages as a business partnership. Google wants to give its users the best possible information whenever they search for something on its platform.
If you provide a service and demonstrate that you are an expert information provider and can be trusted to deliver solutions to Google’s searchers, you will be rewarded with higher search engine page rankings (SERPs).
Now, this is not something you can do in a weekend. While creating a content goldmine is reasonably straightforward, it is not easy. This is why I wrote a book about it. There’s a lot to consider.
However, once you start to see the results of your efforts, you’ll be glad you were one of the few property experts who decided to go the extra mile and stand out from the crowd.
Targeted Marketing Made Effortless
If you’ve ever run paid ads for your business before, you’ll know that there is a big focus on the target audience, and rightly so.
Putting your message, services, and offers in front of the wrong people wastes time, effort, and money.
Showing up at the top of Google is the opposite of a paid advert.
Creating content that provides solutions that only show up when somebody is looking for the exact problem you’ve solved is, by definition, a perfect match.
There is no need to interrupt people catching up with family and friends on Facebook or Instagram. Or, even worse, stopping them from watching the next cat video.
Instead, you are perceived as the expert who has taken the time to give the prospect exactly what they want, when they wanted it, and you have their complete and undivided attention.
If that isn’t a perfect prospect, in all honesty, I don’t know what is.
Once you have your perfect prospect consuming your content, the next step is to capture their details so you can follow up and nurture them towards being a client.
Transforming Prospects into Clients: The Magic of Automated Follow-ups
Given that your perfect prospect was looking for the solution you provided, asking for a name and email address in exchange for even more value is practically a no-brainer.
So, what does more value look like?
- Checklist
- Cheatsheet
- Quiz to find out your perfect strategy
- Free training
Whatever you can create once and share many times instantly and automatically that provides additional clarity, direction, steps, or processes will be considered valuable by a prospect.
Ensuring Consistent Communication
Once you have a name and email address, the last thing you want to do is start “Selling” your services.
You are an expert who is there to help. Yes, you make money when people use your service, but you do not want to push that aspect of your business. Besides, there really is no need.
When you follow up with a series of messages designed to keep your brand top of mind, continuing to provide additional value and guidance while reminding your prospect you’re there and ready to help whenever they are ready is a much better sales tool than the pitch fest of desperation.
Personalised Touch at Scale
The best part about personalising your follow-up messages is that you already know what problem your prospect is trying to solve. This also means you know precisely what issues they will face next, and you can also check they have done everything required to get to that point.
Now, rather than your “personalisation” being their name at the top of the email, you are personalising their experience of your brand with relevant messages.
Building trust and rapport remotely is difficult, especially if you’re trying to push an agenda, a.k.a. selling your stuff.
But, if you persistently present yourself as a source of valuable information without overwhelming every prospect with desperate pleas for using your service, you massively increase your chances of being contacted.
This works so much better for property service providers because the timeline from when somebody starts looking for answers to when they are ready to engage an expert could be several months if not years.
When the time is right for a prospect to become a client, will they reach out to the unknown provider whose ad they’ve seen clogging up their social feeds or the expert educating them without pressure for the last several months?
Which would you choose?
The Road to Success: Leveraging Data Insights
One of the advantages of paid advertising is the ability to quickly see patterns and test what works for a particular audience.
Organic leads take so much more work because you need to understand your prospects before you can attract them. This is one of the reasons that organic leads convert at a much higher percentage than paid ads.
If you can attract leads organically, you know your message is working. With long-form content, there is even more data you can look at to help you understand what’s working.
When you dial in your ability to attract your perfect prospect, hold their attention for extended periods, and then capture their details for your nurturing sequences, you know that any paid advertising of that content will hit the nail on the head the first time.
Harnessing the Power of Data Analytics
However you try to generate leads online, you need to track your metrics. Without data, optimising your message is nearly impossible.
One of the first things I suggest in my book is to ensure you have analytics tracking available. Though others are available, I recommend using Google Analytics (GA4) and the Facebook (Meta) Pixel.
I won’t go into detail here since I discuss this in my post “How to Measure Your Content Strategy Success and Boost Results”.
Gathering performance data is not something you can skip. As a businessperson/entrepreneur, I know you’ve got this covered. If not, add this to your To-do list and mark it as a priority. You cannot collect this data retrospectively.
Fine-tuning Your Content Strategy
As you build your content goldmine and figure out what your perfect prospect wants and needs, you’ll get better at positioning your content to attract them.
While your data will play a significant role in this, don’t forget that you can ask not only your prospects what they want but also your past clients.
Data-driven decisions are undeniably an effective way to ensure you deliver on promises. But, sometimes, it is more important to deliver on expectations. This is where the old-fashioned approach of talking to people comes into its own.
As a property expert, this should be something well inside your comfort zone and help you excel in creating valuable and relevant content for your audience.
Why a Content Goldmine is the Ultimate Growth Engine
Creating a content goldmine is the best way to attract your perfect prospects entirely on autopilot without needing paid ads.
The benefits of consistently publishing expert content over a long period of time cannot be understated. In fact, I would go so far as to say that consistency is not only one of the most important factors for success when trying to rank on Page 1 of Google’s search pages, but also likely the most difficult aspect of content creation to maintain.
As to what “Automated Property Leads Forever” can do for you, I think is best summed up in another post, “Why Do I Need a Content Goldmine”.
A content goldmine:
- Positions you as an expert
- Makes you a credible source of information
- Builds trust with your perfect prospects and clients
- Builds rapport with your audience
- Solves the problems that keep people up at night
- Builds brand presence
- Keeps your brand top of mind
- Attracts Hot, Qualified Leads
- Makes getting contact details simple
- Nurtures leads to hotter prospects
- Allows you to follow up automatically for several months, if not years
- Generates more sales for your services
- Builds a community
- Makes your social media more interesting
- It makes you easily findable on Google
If this is not enough to convince you to start creating expert content for your business today, I wish you well. We are clearly not destined to see eye to eye.
If, on the other hand, you feel that what I practice, and preach, is worthy of a closer look, I have many other posts that will help you understand my system and how you can apply it to your business and get started without it costing you a penny.
Find Out More
Should you want to see 90% of what I teach in my Property Leads Accelerator coaching program, it is all in my book, Automated Property Leads Forever. Of course, it won’t be customised to your business or give feedback at each step, but you can get a copy for as little as £6.95 rather than the thousands I charge for the 1-to-1 coaching.
As a valued customer, I would encourage you to ask me anything you need help with from the book. I will do my best to help you.
