[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.propertyleadsaccelerator.com\/how-do-i-find-high-quality-property-leads-online\/#BlogPosting","mainEntityOfPage":"https:\/\/www.propertyleadsaccelerator.com\/how-do-i-find-high-quality-property-leads-online\/","headline":"How Do I Find High Quality Property Leads Online?","name":"How Do I Find High Quality Property Leads Online?","description":"Reading Time: <\/span> 22<\/span> minutes<\/span><\/span>Attract high quality property leads by creating an online content goldmine with your expert knowledge. Build trust and stay top-of-mind so buyers and sellers choose you when ready.","datePublished":"2023-12-11","dateModified":"2023-12-05","author":{"@type":"Person","@id":"https:\/\/www.propertyleadsaccelerator.com\/author\/simon\/#Person","name":"Simon Lown","url":"https:\/\/www.propertyleadsaccelerator.com\/author\/simon\/","identifier":2,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f1705ad2ec48f57571e81eebe20897c6a4be4dcb65370939b8996e7b67247a3b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f1705ad2ec48f57571e81eebe20897c6a4be4dcb65370939b8996e7b67247a3b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"Property Leads Accelerator","image":{"@type":"ImageObject","@id":"https:\/\/www.propertyleadsaccelerator.com\/wp-content\/uploads\/2023\/11\/Property-Leads-Accelerator-LOGO-2-95x60-Gray-BG.png","url":"https:\/\/www.propertyleadsaccelerator.com\/wp-content\/uploads\/2023\/11\/Property-Leads-Accelerator-LOGO-2-95x60-Gray-BG.png","width":95,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.propertyleadsaccelerator.com\/wp-content\/uploads\/2023\/12\/How-Do-I-Find-High-Quality-Property-Leads-Online.png","url":"https:\/\/www.propertyleadsaccelerator.com\/wp-content\/uploads\/2023\/12\/How-Do-I-Find-High-Quality-Property-Leads-Online.png","height":630,"width":1200},"url":"https:\/\/www.propertyleadsaccelerator.com\/how-do-i-find-high-quality-property-leads-online\/","about":["Marketing","SEO"],"wordCount":6096,"articleBody":"Before discussing how to find high quality property leads online, I will make a few assumptions about you. I know, it\u2019s an odd way to start a post, right?The reasons will become apparent, I promise.Here are my assumptions:You are a property professional (a likely hypothesis, sure)You\u2019re not new to the businessYou have an online presence, albeit smaller than you\u2019d likeYou\u2019ve been marketing yourself for many years (probably 1-1 most of the time)You\u2019re comfortable around tech, though not an expertYou know your local market like the back of your handYou can already get leads, but you need more and of better quality (obviously)Given the current state of the property market, considerable investments in marketing seems unwiseIt seems like there should be an easier way to generate leads, given all the technological advances online over the last decadeIf all, or even most of this, is true of you, then I will also predict that you\u2019ve already tried dozens, if not hundreds, of lead-generating tips, tricks and tactics over the years. And yet, here you are.Of course, there\u2019s a lot of advice around the various strategies for generating property leads. This will not be another one of those posts that hints at a \u201c7 Ways to Generate Quality Property Leads\u201d or \u201cThe 10 Things You Need To Attract the Best Property Leads\u201d and then delivers, at the very least, a whole paragraph on each method.No, this will only be about one property lead generation method. However, it does cover many different platforms and is the most likely to generate quality leads and, in time, the quantity you\u2019ve always desired.Why I Make Assumptions About YouYou\u2019re an intelligent business person, and you realise that leads are essential to your success. However, not just any lead will do. The importance of high quality property leads is paramount.If you\u2019re looking at this post, you\u2019re likely already an experienced campaigner at lead generation, and yet you\u2019re always looking for a better way.You may still be getting some results from leaflets and your email campaigns, but your online leads are drying up, and the quality has never been the best.You are, how can I put this delicately, my perfect lead. Don\u2019t worry; I\u2019m not going to try and sell you a new shiny object or the biggest, bestest course on the planet for thousands or even hundreds of pounds.No, if my assumptions about you resonate, then I am sure you have already got everything you need to attract more quality leads than you know what to do with. You just need the how. That\u2019s what I\u2019ll talk about for most of this post.The digital shift in lead generationIt is well understood by most property professionals that an online presence is required to sell property services. Naturally, everyone has a website, and for estate agents, most have a profile on one or more of the property portals.Since they started, the portals have built up to around 250 million monthly visitors and share half a billion in revenues annually. Rightmove saw the opportunity for marketing properties online first. As a result, they are the leading market share holder at over 70%.In my humble opinion, this is why so many property professionals, particularly estate agents, struggle to get quality property leads.If the property portals are your primary source of leads, it\u2019s little wonder the quality is low.Look, in 2022, Rightmove reported listing 600,000 properties in the UK. 200 million visitors per month to their website would suggest, to me at least, that not many of those visitors are serious buyers. Even if they only got 200M visitors annually, that would still be over 330 visitors for each property listed. Even if we discounted 50 million visitors a month to agents checking their own listing and that of their competitors, it still makes for grim statistics when working out how many might be genuine buyers.What\u2019s the Alternative?So, the property portals are getting very expensive, even more so when you factor in the quality of the leads generated.Paid advertising costs for Google and the social platforms aren\u2019t going to stop rising any time soon. I won\u2019t even venture into the fierceness of the competition on these platforms.Even the cost of leaflets and distribution aren\u2019t very attractive any more. They don\u2019t have the reach and speed of the online alternatives, though the competition is significantly less these days.What does that leave?Well, organic is the only other source of leads that won\u2019t end up costing you the shirt or blouse off your back.But how do you get organic traffic in a world where seemingly every online lead has to be paid for?Creating A Content GoldmineQuite simply, you have to have content. Not just any content, though. Your content must be well-researched, well-written, expertly presented, and easy to consume. If you can do this, you will find exactly who you\u2019re looking for, precisely when they look for your answer.In case you missed the big difference between your paid advertising and an organic approach to lead generation, it is this:Be where people are looking for answers, when they look for them and have the information they want ready to satisfy their desire for knowledge.If you can do that, you will become a trusted source of information and have the opportunity to capture the details of a perfect prospect and nurture them into a client when they are ready.One of the biggest problems that property professionals have is that when people start looking for answers, it doesn\u2019t mean they are ready to buy, sell, rent, or invest. The gap between when somebody starts looking for answers and when they\u2019re prepared to move could be six months, a year, or more.You HAVE to be there at the start of their journey if you want the opportunity to build trust and rapport with your perfect prospects.If you leave it until the day they decide, \u201cI need a property agent\u201d, you\u2019re already out of the running.Understanding Your Target AudienceUnlike most other types of sales, the property industry is uniquely positioned to take advantage of circumstance-based selling.While it may be true that many sales will be standard, even mundane, regarding the steps from where they want to get to compared with where they are, each of their stories is different. Their reasons will be personal to them, and so will feel unique, to them.The more you tell your stories and demonstrate your expertise in the various situations you\u2019ve dealt with throughout your career, the more chances you have of connecting with a prospect and establishing that little bit of rapport needed to hook them onto your brand.Identifying your ideal property buyer or sellerYou can undoubtedly connect and deal with almost any circumstance that any prospect will discuss with you. But that\u2019s where your problems begin.Studies show that over 70% of people won\u2019t even talk to a business until they\u2019ve researched them online. 84% of all prospects look at a company\u2019s online profile they plan to deal with.If you\u2019re waiting for prospects to come to you when they\u2019re ready to buy, probably 90% of people you could have helped are already talking to somebody else.Creating buyer personasThe good old customer avatar, the age-old tactic for working out how to market your services. Get all the right demographics, speak specifically to them, and you\u2019ll clean up.If only.The only way that works is if you are consistently getting your message in front of your not-quite-ready-yet prospects every month for potentially years.This can work, but it\u2019s incredibly difficult to achieve in the real world.So, what\u2019s the answer?Tailoring content to match audience needsI\u2019ve already told you that creating expert content is the key to finding your perfect prospect. Or, more accurately, how to let them find you when they\u2019re ready.The secret about expert content creation is simply doing what you already do, but in writing.Answer people\u2019s questions.Be a source of valuable information.If you can be entertaining and tell stories while doing that, you\u2019ll also be very memorable.Sounds simple, doesn\u2019t it. Well, it\u2019s certainly easy, but if you\u2019re not already creating content, there\u2019s much you need to know. This is where most property professionals start to get things wrong.Keyword Research for Lead GenerationIf you only want existing customers, your staff, or maybe your mum and dad to see your latest blog post, it really doesn\u2019t matter what you call it or what you talk about. It doesn\u2019t even matter how long it is.If, however, you\u2019d like other people to find your content, then your title and keywords become of paramount importance.Let\u2019s look at a few things you can do to start upping your content game.Choosing the Right KeywordsUtilising long-tail keywords is the first place you can start. These will be lower competition than short 1-3 word keywords and will be more targeted.If you\u2019re unfamiliar with long-tail keywords, they simply contain more words to make sense or be more specific about a subject. Questions are an excellent example of this.Here are some post titles that are unlikely to get you any organic searches:property investments with a 10% returnbuy a house in Manchester with a gardenrent a flat in Birmingham with parkingHere are some post titles that\u2019ll get lots of targeted traffic:How to become a property investor in London, UKProperties with gardens for sale in ManchesterAverage price of two-bedroom flats with parking in BirminghamWhen you look at the first examples of keywords, it\u2019s hard to imagine anyone typing that into Google. For the first example, talking about a 10% return, the competition will be incredibly fierce even though the keyword is a little longer. If you are, for example, an estate agent, you\u2019ll have virtually no chance of anyone seeing a post on your website with that title.With the second set of headlines, we\u2019re starting to get more specific. \u201cHow to\u201d become a \u201cproperty investor\u201d in \u201cLondon, UK\u201d is essentially 3 keywords in one easy-to-understand title. If you do a fantastic job of writing the post, this will be easier to rank for, though still quite competitive.You can use any and all questions you\u2019ve ever been asked as inspiration for your next post.If you want to make your life even easier, we must dive deeper.Local SEO optimisationTo get your listings at the top of your perfect prospect\u2019s Google results, you\u2019ll need to know about the power of location when people search.Google loves to give people results in their searches that are close to where they are. Yes, if Google knows you\u2019re in Regents Park and you search for property investment opportunities, then a post written by somebody about \u201cHow to become a property investor in Camden, London\u201d will be a perfect fit. If Camden is your area, you\u2019ll want to write about all the other local features that you can reasonably expect people to be interested in:Camden MarketSt Martins GardensLondon ZooThe British LibraryThe Sherlock Holmes MuseumThe Harry Potter Shop at Platform 9\u00beOkay, some of those are borderline locations for Camden, but you get the idea.You need to use your local landmarks in your content. Even if you don\u2019t include them in the main headlines, using them as subheadings and treating them as minor keywords will still get the attention of Google\u2019s algorithm.Google loves local content, and you\u2019ll do exceptionally well if you remember this when planning out your content.Competitor keyword analysisIf you\u2019re struggling with content ideas and have exhausted the most obvious questions, you can always look at the competition.Find out what is already being searched and is ranking well on Google, then use that as a template for content based on your area.You can start by searching for your various questions and seeing what results and suggestions Google gives you. Use the Google autocomplete, the \u201cRelated to this search\u201d feature, and also look in the various categories: News, Images, Videos, Books, etc.There\u2019s loads of inspiration just waiting for you to find it, but if you want more data-driven results, you\u2019ll need to go even deeper into the SEO rabbit hole that is keyword research.You\u2019ll need some tools.Tools for Effective Keyword ResearchYou can start with Google Keyword Planner, which will give you some ideas about search volume, clicks and ad costs. There\u2019s lots of training on how to use it effectively, so I won\u2019t get into that here.Other tools, such as SEMrush and Ahrefs, can give insight into all areas of your SEO strategy and tactics. However, both will let you do some keyword research for free.Building a Content StrategyI\u2019m not entirely sure where the idea that you can research a keyword, write a little bit about it and post it to your website, and it will magically find people to read it comes from.Unfortunately, many property websites I\u2019ve looked at seem to have this as a guiding principle.Just showing up is not enough.If that\u2019s something you\u2019re guilty of, I\u2019m sorry I have to be the one to break the bad news, but it is necessary if you want to see actual results. You need to do more than just pick a good keyword and write a few paragraphs about it. Though, if I\u2019m honest, well-chosen keywords are rare on property websites, too.The core of your content strategy is delivering value in the form of well-thought-out and produced expert-level content. Ensuring you cover every possible query should follow closely behind. Being the best source of information for your perfect prospects isn\u2019t going to be a job you can get done in a weekend and then sit back and watch the leads flood in.Creating a content list, practising making excellent headlines, and learning how to present your content will all form part of the framework that ensures your content attracts your perfect prospects and allows you to capture their details so you can follow up with more value until they are ready to be a client.Content Calendar PlanningPlanning what you\u2019re going to create is essential in building a routine that will allow you to be proactive in your lead generation. Creating the odd post here or there and expecting that to build the foundation of a lead-generating machine is, well, wishful thinking at best, and outright delusional at worst.Consistency in content productionThere\u2019s more than one reason you need a content production schedule. First and foremost, if a prospect comes to your website, you want them to see you\u2019re active. As you build your audience, you\u2019ll want to consistently engage with them to keep you top of mind as their local expert.If there is more than one person in your business creating content, which, if possible, is highly recommended, then you need everyone to know what is being worked on and by whom.Ensuring everyone working on content knows what\u2019s needed, when it\u2019s required, and who is responsible means your team will be efficient, consistent, and more motivated to do a good job.Knowing what has already been created and what is planned will allow you to develop other related content that can leverage trending topics and current affairs.Planning your content calendar will also reinforce with your team that this is an important marketing tool for the business, and ensuring expert content is created and released on schedule will make everyone better off in the long run.Finally, and possibly one of the most critical aspects of delivering fantastic content on a schedule, you\u2019ll demonstrate to Google that you\u2019re a serious content creator who understands the importance of regular expert content releases. This will build a lot of trust with the world\u2019s largest search engine and stand you in very good stead with their algorithm.Aligning content with the sales funnelWhatever services you sell, it is much easier to plan a series of supporting content for your sales funnel if you write down your plan.When you start to think about first meeting a prospect and the journey you guide them through to being a client, you\u2019ll realise that most of the process is imparting the correct information at the right time.Once you can plan that process and identify the many possible branches a prospect might take on the road to being a client, you can incorporate automation that will make the process of building trust and rapport right into your website and support tools.Yeah! Cool, right\u2026Evergreen vs. trending contentMuch of your content will be based on facts and how delivering your service works. Just because the process might be boring and repetitive, you don\u2019t want that to come across to your prospects. Fortunately, because you\u2019re smart and know where to find a blueprint for turning your content into an exciting and engaging read, you\u2019ll soon be able to create evergreen content with your personality, stories, and beliefs woven throughout to make even the dullest content fascinating.Here\u2019s that blueprint you were wondering about. It\u2019s all in my book, Automated Property Leads Forever. It is my Property Leads Accelerator coaching programme condensed into 300+ pages and is all yours for as little as \u00a36.95.There’s a link at the end of this post if you want to grab your copy.Types of Content for Property LeadsI\u2019ve been talking primarily about creating blog posts for your website, but that isn\u2019t the only content you\u2019ll need. It is the most likely content to attract your perfect prospects, you\u2019ll also need to create videos, infographics and more.Testimonials and case studies are great content types that can shortcut the trust-building process for your latest leads and prospects. They can even be used as lead magnets in some instances.While I\u2019m not going to deep dive into the various types of content here, I just wanted to ensure you keep an open mind on the content front. If you see a new trend working well in other industries, it\u2019s worth looking into it for your content goldmine. Anything new, interesting, or just different is another way to stand out from your competitors.Check out my 5 types of Content for your Goldmine post here.Creating High-Quality ContentOkay, you need expertly created content, but what qualifies as expert content?Engaging headlines and introsI\u2019ve already touched on this, but it\u2019s worth repeating. You need to start with The Perfect Hook\u2122. And, as if by magic, I have a guide that you can use to help you get started creating amazing headlines.It\u2019s a guide I give away in my book, but since you\u2019ve got this far, it seems likely you understand there is much more to know, and if you haven\u2019t got your copy yet, it\u2019s surely only a matter of time. \ud83d\ude09Get your free copy of the guide here: https:\/\/www.propertyleadsaccelerator.com\/theperfecthook.Use The Perfect Hook\u2122 to start practising making engaging, catchy headlines that will have your perfect prospects clicking away in no time.Providing valuable informationIf it hasn\u2019t sunk in yet, value is your go-to tool of choice. But how do you know what is valuable to your prospects?Well, your experience and expertise are a good start, but if you\u2019re still unsure what your prospects or Google will consider good, go and look. Do some research.Create an outstanding headline using The Perfect Hook\u2122, type it into Google and see what content pops up in the #1, #2, and #3 spots.These results are unlikely to be there by accident.In my book, I go into much more detail on researching your competitors and what makes your content better than everyone else\u2019s, but this is a good starting place.Be The BestThe whole premise of quality leads finding your content is based on you having something they want. If over 70% of your prospects are looking you up online before they will want to speak with you, which they are, then you\u2019d better be able to demonstrate that you\u2019re worth listening to. That all starts with your content. If you\u2019re not making your content better than what\u2019s already out there, the chances of you competing for the top spots on Google are more wishful thinking than a realistic goal.Whilst high levels of competition will prevent you from getting the top spots for some keywords today, once you\u2019ve provided high-quality content for two, three, five years or more, you will have hundreds, if not thousands, of keywords ranking highly. Suddenly, highly competitive keywords become a legitimate target, but only if your content delivers value. (You do plan on being in business for more than a couple of years… right?)This is why it\u2019s so important to learn as much as possible about creating an effective content goldmine for your business. It’s also how my book went from an idea about outlining the process to being over 300 pages of framework for you to follow. Oh! And this blog post; it’s another part of my content goldmine.Visual appeal and multimedia integrationAs you\u2019ll find, being a great writer and communicator is only the start. You need to be a good presenter as well.It\u2019s not just your video that must be well presented; it\u2019s your content, too. Using all of the tools available to ensure your content looks inviting and easy to consume will stop people from being overwhelmed and deciding to \u201cread it when they\u2019ve got more time\u201d, which we all know is just as likely to be never.The importance of a well-presented blog post cannot be overstated.Please do let me know in the comments.Optimising for readability and SEOAnother aspect of easy-to-consume content is that it is easily understandable while remaining interesting.Using latent semantic indexing (LSI) keywords is one way to ensure your content doesn\u2019t become too repetitive. While there is some debate about whether LSI keywords will help your content rank, what is not contended is that LSI keywords will help you define the topic you\u2019re discussing naturally and will reinforce your expertise around the subject being discussed.LSI keywords are not just synonyms of your primary keyword but semantically related words that help define and describe your keyword. Since we know that AI (Google’s Algorithm) is analysing your content for meaning and intent, it must have some impact on SEO, but it\u2019s all in the understanding of your content rather than the technicalities of LSI itself.Using LSI is also a good way of avoiding overcomplicating your content. The best content can be understood by a child. This isn\u2019t some metaphorical idea; it is a literal description of the best content being something a 10-year-old child can understand.This is what you want to aim for.Don’t Do This!If you find yourself using industry-standard terms that the average person on the street might need to look up, stop it.Trying to appear more intelligent by using 1 big word where 3 smaller ones will do, stop it.If you find yourself using a thesaurus to look up words that aren\u2019t commonly used, stop it.None of that will make your content easier to read. It will, in all likelihood, stop your prospects from finishing it.Think KISS content.That\u2019s Keep It Simple, Stupid!\u00a0 And, yes, I am aware it was originally intended to keep military systems easy to manage and maintain, but now it is used in many different areas. Complexity is the enemy of great content.That is, unless you’re a movie fan, in which case I’d recommend Inception and Ocean’s 13. Not your every day easy to watch no brainers, but I loved em. Momento, Shutter Island, Predestination and Primer are also films to look out for if you love to get into a good plot twist.Just try not to let your love of a good brain twister find it’s way into your content. We are in the minority.Leveraging Social MediaOn that rather fitting note, let\u2019s move on to the platforms that have taken the KISS concept to new heights.You have maybe 3 or 4 seconds to capture somebody\u2019s interest on social platforms these days.If your message isn\u2019t very simple and easy to understand, you\u2019ve blown it. No click for you.This is why your headlines are so important. They do a lot of heavy lifting when it comes to getting more clicks. The images you choose are equally important and will also be a big factor in your click ratio.Social media will play an essential role in getting traction on Google since, to start with, you\u2019ll not get any organic leads from search engines. One of the benefits of having extremely valuable content to direct people\u2019s attention to is that you can use a headline to capture their interest, and then give the details on your website.An ExampleLet\u2019s say you\u2019ve just published your latest post on Selling Your Home In a Recession.You\u2019ve discussed the various problems and highlighted what an experienced agent who has been through previous housing crashes can achieve. It\u2019s an inciteful and exciting post at a time when there is little optimism in the market.Now, you want to promote your latest and greatest post on social media. Sure, you can test \u201cSelling Your Home In a Recession\u201d as a headline on various socials, but wouldn\u2019t these be more likely to generate clicks?The Recession Home Seller\u2019s PlaybookHow to Sell Your Home in a Recession: Even when the Market is DownRecession Home Sellers: Don\u2019t Despair! Here\u2019s How to Get Your Home SoldThe Recession-Proof Home Seller\u2019s GuideHow to Sell Your Home for Top Dollar in a RecessionRecession Home Sellers: Don\u2019t Make These Mistakes5 Mistakes Most Estate Agents Make in a RecessionAssuming that you\u2019re speaking from experience and don\u2019t make any claims you can\u2019t back up (Yes, integrity is still important, even on social media \ud83d\ude09),  you can get a lot of traction by testing out various headlines and sending people to your fully detailed and in-depth post about selling in a housing market crash.Facts Tell – Stories SellIf you have any interesting facts in your content, you can use those as teasers, too. Just remember that you need to add the context with your stories. Starting out with some facts can get you attention, so you might use:It usually takes 7 points of contact to gain a seller\u2019s trust. In a recession, it\u2019s 15.80% of Properties for sale in a recession don\u2019t get an offer in the first month90% fewer properties are available for purchase in a recession10% more properties fail to get an offer in the first 90 days during a recessionNow, of course, you\u2019ll need statistics to back up your headlines, unlike these four, which I just made up. They could be accurate, but they\u2019re just educated guesses \ud83d\ude0a. But, if you\u2019re an expert following various authorities and have access to relevant information, you should be able to state some interesting facts about the market and introduce some suitable countermeasures for your prospects to ponder.Just don’t forget to add the personal touch. Engaging Your AudienceThis is where a lot of property professionals get things very wrong. The clue is in the name Social Media.The idea is to engage your audience. Yes, likes are great, but you really want comments and shares. This means that your content needs to be thought-provoking and even, dare I say it, controversial.Now, controversy for the sake of it will be transparent and may not get you the desired result. But, if you genuinely hold an opinion that doesn\u2019t conform to what is considered \u201cnormal\u201d, I humbly suggest using it on social media.Great content can be used as the backbone of your social content, but if you want to spark debate, parroting facts and figures shown on the 9 O\u2019clock news will get you nowhere.Posting schedules and frequencyLike Google, all of the social platforms want people to post regularly. New, fresh and exciting content is the lifeblood of their business.Since I\u2019m no social media expert, and your audience will be very different from mine, I won\u2019t suggest how many times a day you should post. Instead, I recommend you speak with others who do what you do and see what\u2019s working for them. Then, you need to get testing and tracking your results.Two estate agents, for example, working at opposite ends of the country could see very different results for comparable efforts.Testing will always be needed. Even if you find a system that works amazingly well, never assume it\u2019s the best or that things can\u2019t change overnight. They can, and often do, without notice.Creating shareable contentYour ultimate goal is determining what content will likely be most shared on social media. This is what will give you your biggest and best results.Social Media platforms LOVE sharable content more than anything else.While “going viral” isn’t neccessary, it will help. A lot.Email Marketing for Lead NurturingThis is where everything we\u2019ve been talking about starts to make sense.Your content is the backbone of your efforts to allow people to find you. By making the best content you possibly can and doing it consistently over a long period, you\u2019ll end up ranking well on Google.Once people find you, your goal is to get them to tell you who they are.By making the best content available, you\u2019re demonstrating your skills, expertise, and experience, making them all the more likely to give their name and email address when you offer even more value.Building your email list and nurturing your leads into qualified prospects is the goal of your content. Once a prospect is ready, they will happily contact you and expect you to offer your services.This is the difference between a go-to expert in their field and somebody who just repeatedly puts out ads saying the same tired message, expecting people to be impressed and get in touch.A true property expert knows that delivering value and educating a prospect without expecting anything in return is building trust and rapport and staying top of mind with everyone who engages with their content.Building an Email ListMost property experts will already be building their email list.An owner of a content goldmine can do this on autopilot.Creating opt-in formsUsing opt-in forms to get a name and email is the simplest way to deliver more value to your prospects. All you need to do is offer them something more valuable than you\u2019ve already provided in your post.This might be more education, a checklist or a cheat sheet that allows your perfect prospect to get closer to where they want to be.Maybe you can create a quiz that will dynamically map their onward journey based on their answers. Or, perhaps you\u2019ll guide them on all the pitfalls they might face.Whatever you choose to deliver as additional value, be sure to relate it firmly to the reason they read your content in the first place.Effective Email CampaignsOnce you have a name and email address, you can deliver the additional value as promised. However, you went through all the trouble of creating expert content, ranking on Google, and designing a lead magnet with even more value because you want to stay top of mind with your perfect prospect.You get to do that by following up.A lot.With even more value, consistently.Drip campaignsIf a subject is in-depth, you don\u2019t want to overwhelm your prospect with another 30-minute read in their inbox.Instead, outline their problems and tell them how you\u2019ll solve them with a series of emails designed to help them one step at a time. Then, you can deliver your content over several days, increase your open rates, all while staying top of mind and reinforcing your position as the go-to expert in your area.Personalised contentWith autoresponders, it\u2019s easy to personalise an email with a first name. However, it\u2019s worth considering how to personalise your email based on your prospect\u2019s circumstances.Suppose you can gather information about a particular situation. In that case, you can offer better advice and highlight relevant pitfalls they might face rather than being generic in your delivery and covering areas that aren\u2019t relevant.How might you do that?Well, depending on where people sign up to your mailing list, you should have a pretty good idea of their interests. Depending on the platform you use to deliver your follow-up emails, surveys, polls, and feedback forms are often readily available. If you have a live chat feature on your website, you might be able to add additional programming to give people specific content based on a short quiz. You don\u2019t need to buy the latest quiz funnel polling shiny object; just use what you already have.While setting up several mail campaigns may be more time-intensive, the outcome will be more than worth the effort. Your prospect will genuinely feel as if you\u2019re writing directly to them and solving their specific problems.Finding Property Leads OnlineIn short, you do not want to have to find property leads in your area. Instead, you want to allow them to find and see you.If you\u2019ve tried a dozen different ways to get leads over the years and you still haven’t cracked the paid ads game, chances are, you never will. You need to take your lead generation to the next level. That means forgetting about paid ads until you know what attracts your perfect prospects.Having a website is not enough.Posting your latest offers and instructions in a Facebook Group, Instagram, or Twitter (X) feed is not enough.Being on the property portals or running ads is not enough.You must deliver value to your prospects if you want high quality property leads. If you wait until somebody is ready to buy, sell, or invest to get in front of them, you\u2019ve left it too late.Do It The Smarter WayThe only way to do this effectively is to create a content goldmine, show up on Google when people search for anything related to your services, and give them what they want, when they want it.The chances of you being the person a perfect prospect contacts when they are ready if they don\u2019t already know, like, and trust you, is very low. They will not know who you are, like what you do, or trust anything you say if they didn\u2019t find you online when they first went looking.If, on the other hand, you showed up 6 months ago when they wanted to know how to get the best price for their home during a property crash, and you\u2019ve been following up with tips, tricks, tactics, and ways to spot poor agents ever since, congratulations. You will almost certainly be one of the two or three people who will be contacted to represent the latest addition to the market.If this makes sense to you, and I certainly hope it does, you can find out everything you need to know about creating a content goldmine for your business in my book, Automated Property Leads Forever.Get your copy now!Buy NowI hope to see your expertise online soon. "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"How Do I Find High Quality Property Leads Online?","item":"https:\/\/www.propertyleadsaccelerator.com\/how-do-i-find-high-quality-property-leads-online\/#breadcrumbitem"}]}]