Before discussing how to find high quality property leads online, I will make a few assumptions about you. I know, it’s an odd way to start a post, right?
The reasons will become apparent, I promise.
Here are my assumptions:
- You are a property professional (a likely hypothesis, sure)
- You’re not new to the business
- You have an online presence, albeit smaller than you’d like
- You’ve been marketing yourself for many years (probably 1-1 most of the time)
- You’re comfortable around tech, though not an expert
- You know your local market like the back of your hand
- You can already get leads, but you need more and of better quality (obviously)
- Given the current state of the property market, considerable investments in marketing seems unwise
- It seems like there should be an easier way to generate leads, given all the technological advances online over the last decade
If all, or even most of this, is true of you, then I will also predict that you’ve already tried dozens, if not hundreds, of lead-generating tips, tricks and tactics over the years. And yet, here you are.
Of course, there’s a lot of advice around the various strategies for generating property leads. This will not be another one of those posts that hints at a “7 Ways to Generate Quality Property Leads” or “The 10 Things You Need To Attract the Best Property Leads” and then delivers, at the very least, a whole paragraph on each method.
No, this will only be about one property lead generation method. However, it does cover many different platforms and is the most likely to generate quality leads and, in time, the quantity you’ve always desired.
Why I Make Assumptions About You
You’re an intelligent business person, and you realise that leads are essential to your success. However, not just any lead will do. The importance of high quality property leads is paramount.
If you’re looking at this post, you’re likely already an experienced campaigner at lead generation, and yet you’re always looking for a better way.
You may still be getting some results from leaflets and your email campaigns, but your online leads are drying up, and the quality has never been the best.
You are, how can I put this delicately, my perfect lead. Don’t worry; I’m not going to try and sell you a new shiny object or the biggest, bestest course on the planet for thousands or even hundreds of pounds.
No, if my assumptions about you resonate, then I am sure you have already got everything you need to attract more quality leads than you know what to do with. You just need the how. That’s what I’ll talk about for most of this post.
The digital shift in lead generation
It is well understood by most property professionals that an online presence is required to sell property services. Naturally, everyone has a website, and for estate agents, most have a profile on one or more of the property portals.
Since they started, the portals have built up to around 250 million monthly visitors and share half a billion in revenues annually. Rightmove saw the opportunity for marketing properties online first. As a result, they are the leading market share holder at over 70%.
In my humble opinion, this is why so many property professionals, particularly estate agents, struggle to get quality property leads.
If the property portals are your primary source of leads, it’s little wonder the quality is low.
Look, in 2022, Rightmove reported listing 600,000 properties in the UK. 200 million visitors per month to their website would suggest, to me at least, that not many of those visitors are serious buyers. Even if they only got 200M visitors annually, that would still be over 330 visitors for each property listed. Even if we discounted 50 million visitors a month to agents checking their own listing and that of their competitors, it still makes for grim statistics when working out how many might be genuine buyers.
What’s the Alternative?
So, the property portals are getting very expensive, even more so when you factor in the quality of the leads generated.
Paid advertising costs for Google and the social platforms aren’t going to stop rising any time soon. I won’t even venture into the fierceness of the competition on these platforms.
Even the cost of leaflets and distribution aren’t very attractive any more. They don’t have the reach and speed of the online alternatives, though the competition is significantly less these days.
What does that leave?
Well, organic is the only other source of leads that won’t end up costing you the shirt or blouse off your back.
But how do you get organic traffic in a world where seemingly every online lead has to be paid for?
Creating A Content Goldmine
Quite simply, you have to have content. Not just any content, though. Your content must be well-researched, well-written, expertly presented, and easy to consume. If you can do this, you will find exactly who you’re looking for, precisely when they look for your answer.
In case you missed the big difference between your paid advertising and an organic approach to lead generation, it is this:
Be where people are looking for answers, when they look for them and have the information they want ready to satisfy their desire for knowledge.
If you can do that, you will become a trusted source of information and have the opportunity to capture the details of a perfect prospect and nurture them into a client when they are ready.
One of the biggest problems that property professionals have is that when people start looking for answers, it doesn’t mean they are ready to buy, sell, rent, or invest. The gap between when somebody starts looking for answers and when they’re prepared to move could be six months, a year, or more.
You HAVE to be there at the start of their journey if you want the opportunity to build trust and rapport with your perfect prospects.
If you leave it until the day they decide, “I need a property agent”, you’re already out of the running.
Understanding Your Target Audience
Unlike most other types of sales, the property industry is uniquely positioned to take advantage of circumstance-based selling.
While it may be true that many sales will be standard, even mundane, regarding the steps from where they want to get to compared with where they are, each of their stories is different. Their reasons will be personal to them, and so will feel unique, to them.
The more you tell your stories and demonstrate your expertise in the various situations you’ve dealt with throughout your career, the more chances you have of connecting with a prospect and establishing that little bit of rapport needed to hook them onto your brand.
Identifying your ideal property buyer or seller
You can undoubtedly connect and deal with almost any circumstance that any prospect will discuss with you. But that’s where your problems begin.
Studies show that over 70% of people won’t even talk to a business until they’ve researched them online. 84% of all prospects look at a company’s online profile they plan to deal with.
If you’re waiting for prospects to come to you when they’re ready to buy, probably 90% of people you could have helped are already talking to somebody else.
Creating buyer personas
The good old customer avatar, the age-old tactic for working out how to market your services. Get all the right demographics, speak specifically to them, and you’ll clean up.
If only.
The only way that works is if you are consistently getting your message in front of your not-quite-ready-yet prospects every month for potentially years.
This can work, but it’s incredibly difficult to achieve in the real world.
So, what’s the answer?
Tailoring content to match audience needs
I’ve already told you that creating expert content is the key to finding your perfect prospect. Or, more accurately, how to let them find you when they’re ready.
The secret about expert content creation is simply doing what you already do, but in writing.
Answer people’s questions.
Be a source of valuable information.
If you can be entertaining and tell stories while doing that, you’ll also be very memorable.
Sounds simple, doesn’t it. Well, it’s certainly easy, but if you’re not already creating content, there’s much you need to know. This is where most property professionals start to get things wrong.
Keyword Research for Lead Generation
If you only want existing customers, your staff, or maybe your mum and dad to see your latest blog post, it really doesn’t matter what you call it or what you talk about. It doesn’t even matter how long it is.
If, however, you’d like other people to find your content, then your title and keywords become of paramount importance.
Let’s look at a few things you can do to start upping your content game.
Choosing the Right Keywords
Utilising long-tail keywords is the first place you can start. These will be lower competition than short 1-3 word keywords and will be more targeted.
If you’re unfamiliar with long-tail keywords, they simply contain more words to make sense or be more specific about a subject. Questions are an excellent example of this.
Here are some post titles that are unlikely to get you any organic searches:
- property investments with a 10% return
- buy a house in Manchester with a garden
- rent a flat in Birmingham with parking
Here are some post titles that’ll get lots of targeted traffic:
- How to become a property investor in London, UK
- Properties with gardens for sale in Manchester
- Average price of two-bedroom flats with parking in Birmingham
When you look at the first examples of keywords, it’s hard to imagine anyone typing that into Google. For the first example, talking about a 10% return, the competition will be incredibly fierce even though the keyword is a little longer. If you are, for example, an estate agent, you’ll have virtually no chance of anyone seeing a post on your website with that title.
With the second set of headlines, we’re starting to get more specific. “How to” become a “property investor” in “London, UK” is essentially 3 keywords in one easy-to-understand title. If you do a fantastic job of writing the post, this will be easier to rank for, though still quite competitive.
You can use any and all questions you’ve ever been asked as inspiration for your next post.
If you want to make your life even easier, we must dive deeper.
Local SEO optimisation
To get your listings at the top of your perfect prospect’s Google results, you’ll need to know about the power of location when people search.
Google loves to give people results in their searches that are close to where they are. Yes, if Google knows you’re in Regents Park and you search for property investment opportunities, then a post written by somebody about “How to become a property investor in Camden, London” will be a perfect fit. If Camden is your area, you’ll want to write about all the other local features that you can reasonably expect people to be interested in:
- Camden Market
- St Martins Gardens
- London Zoo
- The British Library
- The Sherlock Holmes Museum
- The Harry Potter Shop at Platform 9¾
Okay, some of those are borderline locations for Camden, but you get the idea.
You need to use your local landmarks in your content. Even if you don’t include them in the main headlines, using them as subheadings and treating them as minor keywords will still get the attention of Google’s algorithm.
Google loves local content, and you’ll do exceptionally well if you remember this when planning out your content.
Competitor keyword analysis
If you’re struggling with content ideas and have exhausted the most obvious questions, you can always look at the competition.
Find out what is already being searched and is ranking well on Google, then use that as a template for content based on your area.
You can start by searching for your various questions and seeing what results and suggestions Google gives you. Use the Google autocomplete, the “Related to this search” feature, and also look in the various categories: News, Images, Videos, Books, etc.
There’s loads of inspiration just waiting for you to find it, but if you want more data-driven results, you’ll need to go even deeper into the SEO rabbit hole that is keyword research.
You’ll need some tools.
Tools for Effective Keyword Research
You can start with Google Keyword Planner, which will give you some ideas about search volume, clicks and ad costs. There’s lots of training on how to use it effectively, so I won’t get into that here.
Other tools, such as SEMrush and Ahrefs, can give insight into all areas of your SEO strategy and tactics. However, both will let you do some keyword research for free.
Building a Content Strategy
I’m not entirely sure where the idea that you can research a keyword, write a little bit about it and post it to your website, and it will magically find people to read it comes from.
Unfortunately, many property websites I’ve looked at seem to have this as a guiding principle.
Just showing up is not enough.
If that’s something you’re guilty of, I’m sorry I have to be the one to break the bad news, but it is necessary if you want to see actual results. You need to do more than just pick a good keyword and write a few paragraphs about it. Though, if I’m honest, well-chosen keywords are rare on property websites, too.
The core of your content strategy is delivering value in the form of well-thought-out and produced expert-level content. Ensuring you cover every possible query should follow closely behind. Being the best source of information for your perfect prospects isn’t going to be a job you can get done in a weekend and then sit back and watch the leads flood in.
Creating a content list, practising making excellent headlines, and learning how to present your content will all form part of the framework that ensures your content attracts your perfect prospects and allows you to capture their details so you can follow up with more value until they are ready to be a client.
Content Calendar Planning
Planning what you’re going to create is essential in building a routine that will allow you to be proactive in your lead generation. Creating the odd post here or there and expecting that to build the foundation of a lead-generating machine is, well, wishful thinking at best, and outright delusional at worst.
Consistency in content production
There’s more than one reason you need a content production schedule. First and foremost, if a prospect comes to your website, you want them to see you’re active. As you build your audience, you’ll want to consistently engage with them to keep you top of mind as their local expert.
If there is more than one person in your business creating content, which, if possible, is highly recommended, then you need everyone to know what is being worked on and by whom.
Ensuring everyone working on content knows what’s needed, when it’s required, and who is responsible means your team will be efficient, consistent, and more motivated to do a good job.
Knowing what has already been created and what is planned will allow you to develop other related content that can leverage trending topics and current affairs.
Planning your content calendar will also reinforce with your team that this is an important marketing tool for the business, and ensuring expert content is created and released on schedule will make everyone better off in the long run.
Finally, and possibly one of the most critical aspects of delivering fantastic content on a schedule, you’ll demonstrate to Google that you’re a serious content creator who understands the importance of regular expert content releases. This will build a lot of trust with the world’s largest search engine and stand you in very good stead with their algorithm.
Aligning content with the sales funnel
Whatever services you sell, it is much easier to plan a series of supporting content for your sales funnel if you write down your plan.
When you start to think about first meeting a prospect and the journey you guide them through to being a client, you’ll realise that most of the process is imparting the correct information at the right time.
Once you can plan that process and identify the many possible branches a prospect might take on the road to being a client, you can incorporate automation that will make the process of building trust and rapport right into your website and support tools.
Yeah! Cool, right…
Evergreen vs. trending content
Much of your content will be based on facts and how delivering your service works. Just because the process might be boring and repetitive, you don’t want that to come across to your prospects. Fortunately, because you’re smart and know where to find a blueprint for turning your content into an exciting and engaging read, you’ll soon be able to create evergreen content with your personality, stories, and beliefs woven throughout to make even the dullest content fascinating.
Here’s that blueprint you were wondering about. It’s all in my book, Automated Property Leads Forever. It is my Property Leads Accelerator coaching programme condensed into 300+ pages and is all yours for as little as £6.95.
There’s a link at the end of this post if you want to grab your copy.
Types of Content for Property Leads
I’ve been talking primarily about creating blog posts for your website, but that isn’t the only content you’ll need. It is the most likely content to attract your perfect prospects, you’ll also need to create videos, infographics and more.
Testimonials and case studies are great content types that can shortcut the trust-building process for your latest leads and prospects. They can even be used as lead magnets in some instances.
While I’m not going to deep dive into the various types of content here, I just wanted to ensure you keep an open mind on the content front. If you see a new trend working well in other industries, it’s worth looking into it for your content goldmine. Anything new, interesting, or just different is another way to stand out from your competitors.
Check out my 5 types of Content for your Goldmine post here.
Creating High-Quality Content
Okay, you need expertly created content, but what qualifies as expert content?
Engaging headlines and intros
I’ve already touched on this, but it’s worth repeating. You need to start with The Perfect Hook™. And, as if by magic, I have a guide that you can use to help you get started creating amazing headlines.
It’s a guide I give away in my book, but since you’ve got this far, it seems likely you understand there is much more to know, and if you haven’t got your copy yet, it’s surely only a matter of time. 😉
Get your free copy of the guide here: https://www.propertyleadsaccelerator.com/theperfecthook.
Use The Perfect Hook™ to start practising making engaging, catchy headlines that will have your perfect prospects clicking away in no time.
Providing valuable information
If it hasn’t sunk in yet, value is your go-to tool of choice. But how do you know what is valuable to your prospects?
Well, your experience and expertise are a good start, but if you’re still unsure what your prospects or Google will consider good, go and look. Do some research.
Create an outstanding headline using The Perfect Hook™, type it into Google and see what content pops up in the #1, #2, and #3 spots.
These results are unlikely to be there by accident.
In my book, I go into much more detail on researching your competitors and what makes your content better than everyone else’s, but this is a good starting place.
Be The Best
The whole premise of quality leads finding your content is based on you having something they want. If over 70% of your prospects are looking you up online before they will want to speak with you, which they are, then you’d better be able to demonstrate that you’re worth listening to. That all starts with your content. If you’re not making your content better than what’s already out there, the chances of you competing for the top spots on Google are more wishful thinking than a realistic goal.
Whilst high levels of competition will prevent you from getting the top spots for some keywords today, once you’ve provided high-quality content for two, three, five years or more, you will have hundreds, if not thousands, of keywords ranking highly. Suddenly, highly competitive keywords become a legitimate target, but only if your content delivers value. (You do plan on being in business for more than a couple of years… right?)
This is why it’s so important to learn as much as possible about creating an effective content goldmine for your business. It’s also how my book went from an idea about outlining the process to being over 300 pages of framework for you to follow. Oh! And this blog post; it’s another part of my content goldmine.
Visual appeal and multimedia integration
As you’ll find, being a great writer and communicator is only the start. You need to be a good presenter as well.
It’s not just your video that must be well presented; it’s your content, too. Using all of the tools available to ensure your content looks inviting and easy to consume will stop people from being overwhelmed and deciding to “read it when they’ve got more time”, which we all know is just as likely to be never.
The importance of a well-presented blog post cannot be overstated.
Please do let me know in the comments.
Optimising for readability and SEO
Another aspect of easy-to-consume content is that it is easily understandable while remaining interesting.
Using latent semantic indexing (LSI) keywords is one way to ensure your content doesn’t become too repetitive. While there is some debate about whether LSI keywords will help your content rank, what is not contended is that LSI keywords will help you define the topic you’re discussing naturally and will reinforce your expertise around the subject being discussed.
LSI keywords are not just synonyms of your primary keyword but semantically related words that help define and describe your keyword. Since we know that AI (Google’s Algorithm) is analysing your content for meaning and intent, it must have some impact on SEO, but it’s all in the understanding of your content rather than the technicalities of LSI itself.
Using LSI is also a good way of avoiding overcomplicating your content. The best content can be understood by a child. This isn’t some metaphorical idea; it is a literal description of the best content being something a 10-year-old child can understand.
This is what you want to aim for.
Don’t Do This!
If you find yourself using industry-standard terms that the average person on the street might need to look up, stop it.
Trying to appear more intelligent by using 1 big word where 3 smaller ones will do, stop it.
If you find yourself using a thesaurus to look up words that aren’t commonly used, stop it.
None of that will make your content easier to read. It will, in all likelihood, stop your prospects from finishing it.
Think KISS content.
That’s Keep It Simple, Stupid! And, yes, I am aware it was originally intended to keep military systems easy to manage and maintain, but now it is used in many different areas.
Complexity is the enemy of great content.
That is, unless you’re a movie fan, in which case I’d recommend Inception and Ocean’s 13. Not your every day easy to watch no brainers, but I loved em. Momento, Shutter Island, Predestination and Primer are also films to look out for if you love to get into a good plot twist.
Just try not to let your love of a good brain twister find it’s way into your content. We are in the minority.
Leveraging Social Media
On that rather fitting note, let’s move on to the platforms that have taken the KISS concept to new heights.
You have maybe 3 or 4 seconds to capture somebody’s interest on social platforms these days.
If your message isn’t very simple and easy to understand, you’ve blown it. No click for you.
This is why your headlines are so important. They do a lot of heavy lifting when it comes to getting more clicks. The images you choose are equally important and will also be a big factor in your click ratio.
Social media will play an essential role in getting traction on Google since, to start with, you’ll not get any organic leads from search engines. One of the benefits of having extremely valuable content to direct people’s attention to is that you can use a headline to capture their interest, and then give the details on your website.
An Example
Let’s say you’ve just published your latest post on Selling Your Home In a Recession.
You’ve discussed the various problems and highlighted what an experienced agent who has been through previous housing crashes can achieve. It’s an inciteful and exciting post at a time when there is little optimism in the market.
Now, you want to promote your latest and greatest post on social media. Sure, you can test “Selling Your Home In a Recession” as a headline on various socials, but wouldn’t these be more likely to generate clicks?
- The Recession Home Seller’s Playbook
- How to Sell Your Home in a Recession: Even when the Market is Down
- Recession Home Sellers: Don’t Despair! Here’s How to Get Your Home Sold
- The Recession-Proof Home Seller’s Guide
- How to Sell Your Home for Top Dollar in a Recession
- Recession Home Sellers: Don’t Make These Mistakes
- 5 Mistakes Most Estate Agents Make in a Recession
Assuming that you’re speaking from experience and don’t make any claims you can’t back up (Yes, integrity is still important, even on social media 😉), you can get a lot of traction by testing out various headlines and sending people to your fully detailed and in-depth post about selling in a housing market crash.
Facts Tell – Stories Sell
If you have any interesting facts in your content, you can use those as teasers, too. Just remember that you need to add the context with your stories. Starting out with some facts can get you attention, so you might use:
- It usually takes 7 points of contact to gain a seller’s trust. In a recession, it’s 15.
- 80% of Properties for sale in a recession don’t get an offer in the first month
- 90% fewer properties are available for purchase in a recession
- 10% more properties fail to get an offer in the first 90 days during a recession
Now, of course, you’ll need statistics to back up your headlines, unlike these four, which I just made up. They could be accurate, but they’re just educated guesses 😊. But, if you’re an expert following various authorities and have access to relevant information, you should be able to state some interesting facts about the market and introduce some suitable countermeasures for your prospects to ponder.
Just don’t forget to add the personal touch.
Engaging Your Audience
This is where a lot of property professionals get things very wrong. The clue is in the name Social Media.
The idea is to engage your audience. Yes, likes are great, but you really want comments and shares. This means that your content needs to be thought-provoking and even, dare I say it, controversial.
Now, controversy for the sake of it will be transparent and may not get you the desired result. But, if you genuinely hold an opinion that doesn’t conform to what is considered “normal”, I humbly suggest using it on social media.
Great content can be used as the backbone of your social content, but if you want to spark debate, parroting facts and figures shown on the 9 O’clock news will get you nowhere.
Posting schedules and frequency
Like Google, all of the social platforms want people to post regularly. New, fresh and exciting content is the lifeblood of their business.
Since I’m no social media expert, and your audience will be very different from mine, I won’t suggest how many times a day you should post. Instead, I recommend you speak with others who do what you do and see what’s working for them. Then, you need to get testing and tracking your results.
Two estate agents, for example, working at opposite ends of the country could see very different results for comparable efforts.
Testing will always be needed. Even if you find a system that works amazingly well, never assume it’s the best or that things can’t change overnight. They can, and often do, without notice.
Creating shareable content
Your ultimate goal is determining what content will likely be most shared on social media. This is what will give you your biggest and best results.
Social Media platforms LOVE sharable content more than anything else.
While “going viral” isn’t neccessary, it will help. A lot.
Email Marketing for Lead Nurturing
This is where everything we’ve been talking about starts to make sense.
Your content is the backbone of your efforts to allow people to find you. By making the best content you possibly can and doing it consistently over a long period, you’ll end up ranking well on Google.
Once people find you, your goal is to get them to tell you who they are.
By making the best content available, you’re demonstrating your skills, expertise, and experience, making them all the more likely to give their name and email address when you offer even more value.
Building your email list and nurturing your leads into qualified prospects is the goal of your content. Once a prospect is ready, they will happily contact you and expect you to offer your services.
This is the difference between a go-to expert in their field and somebody who just repeatedly puts out ads saying the same tired message, expecting people to be impressed and get in touch.
A true property expert knows that delivering value and educating a prospect without expecting anything in return is building trust and rapport and staying top of mind with everyone who engages with their content.
Building an Email List
Most property experts will already be building their email list.
An owner of a content goldmine can do this on autopilot.
Creating opt-in forms
Using opt-in forms to get a name and email is the simplest way to deliver more value to your prospects. All you need to do is offer them something more valuable than you’ve already provided in your post.
This might be more education, a checklist or a cheat sheet that allows your perfect prospect to get closer to where they want to be.
Maybe you can create a quiz that will dynamically map their onward journey based on their answers. Or, perhaps you’ll guide them on all the pitfalls they might face.
Whatever you choose to deliver as additional value, be sure to relate it firmly to the reason they read your content in the first place.
Effective Email Campaigns
Once you have a name and email address, you can deliver the additional value as promised. However, you went through all the trouble of creating expert content, ranking on Google, and designing a lead magnet with even more value because you want to stay top of mind with your perfect prospect.
You get to do that by following up.
A lot.
With even more value, consistently.
Drip campaigns
If a subject is in-depth, you don’t want to overwhelm your prospect with another 30-minute read in their inbox.
Instead, outline their problems and tell them how you’ll solve them with a series of emails designed to help them one step at a time. Then, you can deliver your content over several days, increase your open rates, all while staying top of mind and reinforcing your position as the go-to expert in your area.
Personalised content
With autoresponders, it’s easy to personalise an email with a first name. However, it’s worth considering how to personalise your email based on your prospect’s circumstances.
Suppose you can gather information about a particular situation. In that case, you can offer better advice and highlight relevant pitfalls they might face rather than being generic in your delivery and covering areas that aren’t relevant.
How might you do that?
Well, depending on where people sign up to your mailing list, you should have a pretty good idea of their interests. Depending on the platform you use to deliver your follow-up emails, surveys, polls, and feedback forms are often readily available. If you have a live chat feature on your website, you might be able to add additional programming to give people specific content based on a short quiz. You don’t need to buy the latest quiz funnel polling shiny object; just use what you already have.
While setting up several mail campaigns may be more time-intensive, the outcome will be more than worth the effort. Your prospect will genuinely feel as if you’re writing directly to them and solving their specific problems.
Finding Property Leads Online
In short, you do not want to have to find property leads in your area. Instead, you want to allow them to find and see you.
If you’ve tried a dozen different ways to get leads over the years and you still haven’t cracked the paid ads game, chances are, you never will. You need to take your lead generation to the next level. That means forgetting about paid ads until you know what attracts your perfect prospects.
- Having a website is not enough.
- Posting your latest offers and instructions in a Facebook Group, Instagram, or Twitter (X) feed is not enough.
- Being on the property portals or running ads is not enough.
You must deliver value to your prospects if you want high quality property leads. If you wait until somebody is ready to buy, sell, or invest to get in front of them, you’ve left it too late.
Do It The Smarter Way
The only way to do this effectively is to create a content goldmine, show up on Google when people search for anything related to your services, and give them what they want, when they want it.
The chances of you being the person a perfect prospect contacts when they are ready if they don’t already know, like, and trust you, is very low. They will not know who you are, like what you do, or trust anything you say if they didn’t find you online when they first went looking.
If, on the other hand, you showed up 6 months ago when they wanted to know how to get the best price for their home during a property crash, and you’ve been following up with tips, tricks, tactics, and ways to spot poor agents ever since, congratulations. You will almost certainly be one of the two or three people who will be contacted to represent the latest addition to the market.
If this makes sense to you, and I certainly hope it does, you can find out everything you need to know about creating a content goldmine for your business in my book, Automated Property Leads Forever.
Get your copy now!
I hope to see your expertise online soon.
