Automated Property Leads Forever

Introduction
Table of Contents

1        The State of Lead Generation Today
1.1     Who Is This Book For?
1.2     The Problem with Finding Property Leads
1.3     Why You Need a Content Goldmine
1.4     The Problem with Creating a Content Goldmine
1.5     How Much Time Do I Need?
1.6     Is This System For You? Checklist

2        The Property Leads Accelerator™ Framework
2.1     How It Works
2.1.1  Quick Q&A
2.2     What Will You Learn?
2.2.1   Determine Your Currency
2.2.2   Define Your Brand
2.2.3   Plan Future Content
2.2.4   Refine Your Message
2.2.5   Building a Perfect Message
2.2.6   Know Your Avatar
2.2.7   Outline And Define the Outcome
2.2.8   Who Are Your Competitors (not who you think)
2.2.9   What Authority Do Your Competitors Have?
2.2.10  Is Your Content Better?
2.2.11  Position Your Service
2.2.12  Demonstrate Your Expertise
2.2.13  Amazing Video Starring YOU
2.2.14  Use The Perfect Hook for Your Content
2.2.15  Lay Out Your Content for Consuming
2.2.16  Attract Your Perfect Prospect
2.2.17  Tease Your Publications
2.2.18  Get Social with Your Prospects
2.2.19  Launch Your Latest Content
2.2.20  Reviewing Your Content
2.2.21  Validate Your Content
2.2.22  Make Sure Your Content Overdelivers
2.2.23  Automate Your Lead Generation
2.2.24  Retarget Your Prospects
2.2.25  Consistently Follow Up

3         Planning Your Content Goldmine
3.1      Reviewing Your Content Foundations
3.1.1   Website Review
3.1.2   Content Review
3.1.3   Rank Review
3.1.4   Search Engine Optimisation (SEO) Review
3.1.5   Tracking Review
3.1.6   Content Overview Checklist
3.2      Discover Your Perfect Prospect
3.2.1   Analyse Your Data
3.2.2   Your Competitors
3.2.3   Google It
3.2.4   Forums
3.2.5   The Public
3.2.6   Use Surveys
3.2.7   Social Search
3.2.8   The Perfect Prospect
3.2.9   Perfect Prospect Success Check-in
3.3      Setting Your Content Goals
3.3.1   The Takeaway
3.3.2   The Lesson
3.3.3   Your Story
3.3.4   Your Creatives
3.3.5   Defining a Content Outcome
3.3.6   What Next?
3.3.7   Content Goals Planner
3.4      Competitor Analysis
3.4.1   Direct Local Competitors
3.4.2   Related Local Businesses
3.4.3   Indirect Competitors
3.4.4   Industry Competitors
3.4.5   Regulators
3.4.6   Keyword Competitors
3.4.7   S.W.O.T. Analysis
3.4.8   Getting Creative
3.4.9   The Process
3.4.10  Competitor Analysis Success Check-in
3.5       Competitor Authority
3.5.1   Website Authority
3.5.2   Backlink Volume
3.5.3   Estimated Traffic
3.5.4   Keyword Rankings
3.5.5   Traffic Growth
3.5.6   Technical Analysis
3.5.7   Social Proof
3.5.8   Competitor Authority – Quick Quiz
3.6      Evaluating Your Competitors
3.6.1   Volume
3.6.2   Overall Feel
3.6.3   Depth
3.6.4   Well Written?
3.6.5   Well Laid Out?
3.6.6   Video Content
3.6.7   Keyword Focused
3.6.8   On-Page SEO
3.6.9   Evaluating Your Competitors Checklist
3.7      Outline Your Content List
3.7.1   Content List Planner
3.8      Define Your Value
3.8.1   Guide
3.9      Planning Your Content Creation
3.9.1   Sort Your Content List
3.9.2   Content Series
3.9.3   Categories
3.9.4   Review & Rewrite
3.9.5   Making Notes
3.10    Designing The Perfect Message
3.10.1  An Introduction
3.10.2  The Problem
3.10.3  Teasing and Upselling Your Content
3.10.4  Keywords
3.10.5  Your Stories
3.10.6  Layout
3.10.7  Content Upgrades
3.10.8  Related Content
3.10.9  The Perfect Message Checklist

4        The Mindset Bit
4.1     Positioning Yourself as The Expert
4.1.1   Finding the Best Version of You
4.1.2   Procrastination.
4.2      Focusing on The Outcome
4.2.1   The Big WHY?
4.3      Embrace Your Creativity
4.4      The Mindset Bit: Commitment List
5         Creating Your Content Goldmine
5.1      Creating The Perfect Hook
5.1.1   Urgency
5.1.2   Believability
5.1.3   Claims
5.1.4   Fears and Benefits
5.1.5   Pleasure and Pain
5.1.6   Using Formulas
5.1.7   Using The Perfect Hook™
5.2      How to Create Expert Content
5.2.1   The Producer Mindset
5.2.2   Planning
5.2.3   Scheduling
5.2.4   Writing Tools
5.2.5   The Overnight Test
5.2.6   Content Upgrades
5.2.7   Ready To Publish
5.2.8   Creating and Publishing Expert Content Success Check-In
5.3      Producing Attractive Content
5.3.1   Overall Design
5.3.2   The Hook
5.3.3   Congruence
5.3.4   Layout
5.3.5   Promise
5.3.6   Producing Attractive Content: Reflective Check-In
5.4      Creating Amazing Video
5.4.1   Video Equipment
5.4.2   Create a Thumbnail
5.4.3   Brand Intro / Outro
5.4.4   The 1st 15 Seconds of Your Video
5.4.5   Editing Your Videos
5.4.6   Video SEO
5.4.7   Creating Amazing Video Success Check-in
5.5      Keep Them Coming Back for More
5.5.1   The Cover
5.5.2   The Promise
-Proof
-Problem
5.5.3   Add Context
5.5.4   Call To Action
5.5.5   Retarget & Follow Up
5.5.6   Creating Leads Magnets Checklist

6         Publishing & Promoting Your Goldmine
6.1     Teasing Your Content
6.1.1   Content Teasers
6.1.2   Keep the Secret
6.1.3   Use Your List
6.1.4   Videos
6.1.5   Countdowns and Timers
6.1.6   Straw Polls
6.1.7   Ask the Audience
6.1.8   Hashtags
6.1.9   Branded Hashtags
6.1.10  Collaborate with other Bloggers or Influencers
6.1.11  Teasing Your Content Success Check-in
6.2      Being a Social Celebrity
6.2.1   Engagement
6.2.2   Social Tags and Mentions
6.2.3   Value
6.2.4   Variety
6.2.5   Scheduling
6.2.6   Competitions
6.2.7   Quizzes
6.2.8   Omnipresence
6.2.9   Social Celebrity Success Check-in
6.3     Negative Feedback: The Inevitable Part of Social Media
6.3.1   Why Negative Feedback Isn’t Always Bad
6.3.2   The Opportunity Hidden in Criticism
6.3.3   What Constructive Criticism Can Teach Us
6.3.4   Types of Negative Feedback on Social Media
6.3.5   Approaching Negative Feedback: The Do’s and Don’ts
6.3.6   Steps to Effectively Handle Negative Feedback
6.3.7   Solution-Oriented Responses: Fixing Problems Swiftly
6.3.8   Lessons Learned: How Criticism Can Improve Your Services
6.3.9   Building Trust: Showing Your Audience You Value Their Opinion
6.3.10  Case Studies: Brands That Excelled in Handling Negative Feedback
6.3.11  The Importance of Regular Social Media Audits
6.3.12  Identifying Common Complaints: Spotting Patterns in Negative Feedback
6.3.13  Assessing Your Response Strategy: Is It Working?
6.3.14  The Future of Negative Feedback
6.3.15  Staying Ahead: Continual Learning and Improvement in Your Strategy
6.3.16  Final Thoughts: Turning Social Media Challenges into Success Stories
6.3.17  Negative Feedback Checklist
6.4      Launching Your Goldmine
6.4.1   Promotion
6.4.2   Use Your List
6.4.3   Messenger List
6.4.4   Use Your Website
6.4.5   Retargeting
6.4.6   Goldmine Launch Checklist

7         Maintaining Your Goldmine of Content
7.1      Reviewing Your Content
7.1.1   Your Brand
7.1.2   Errors and Omissions
7.1.3   Content Objectives
7.1.4   The S.M.A.R.T Method
7.1.5   Impression
7.1.6   Feel
7.1.7   Vision
7.1.8   Running a S.M.A.R.T. Business
7.1.9   Content Review Checklist
7.2      Validating Your Content
7.2.1   Research
7.2.2   Fact-Checking
7.2.3   Multiple Sources
7.2.4   Feedback
7.2.5   Application
7.2.6   Content Validating Checklist
7.3      Overdelivering With Your Content
7.3.1   Under promise – and overdeliver
7.3.2   Expectation
7.3.3   Perceived Value
7.3.4   Supporting Evidence
7.3.5   Outcomes
7.3.6   Content Format
7.3.7   Systems
7.3.8   Overdelivering Checklist

8          Are We Nearly There Yet?
8.1      Hot, Organic Leads on Autopilot
8.1.1   A Look at Your Future
8.1.2   What Do You Need To Get Clients On Autopilot?
8.1.3   Taking on a VA
8.1.4   It’s All in The Follow Up
8.1.5   Funnels
8.1.6   Autopilot – The Many Become One
8.2      Using Paid Ads Effectively
8.2.1   What and Where
8.3      Other Marketing Avenues
8.3.1   Direct Mailers
8.3.2   Email Marketing
8.3.3   Telemarketing
8.3.4   SMS Marketing
8.3.5   Direct Home Visits
8.3.6   Leaflet Distribution
8.3.7   Print Ads
8.3.8   Print Advertising
8.3.9   Event Marketing
8.3.10  Radio Advertising
8.3.11  Television Ads
8.3.12  Branded Merchandise
8.4       Go Deep, Then Start Again

9         Final Thoughts
9.1      My Top 20 Keyword Research Ideas
9.2      A note on Artificial Intelligence
9.2.1   AI and SEO
9.2.2   AI and Images
9.2.3   AI and Analysis
9.2.4   AI and Video

10       Quiz Answers
10.1    Competitor Authority Quick Quiz Answers – Chapter 3.5.9
10.2    Creating Amazing Video – Success Check-in – Chapter 5.4.7

11       Connect with Simon