If you have never heard about the Property Leads Accelerator coaching programme before, watch this short video from Simon, the programme creator.
Unleash the power of organic digital marketing strategies in your property business with my book ‘Automated Property Leads Forever’. Crafted from the Property Leads Accelerator coaching programme, this book will equip you with all the tools you need to generate a steady stream of property leads on autopilot.
If you’ve not got a copy of the book, I would thoroughly recommend checking it out before thinking about enrolling in the Property Leads Accelerator coaching programme since 80-90% of what I will teach you is in the book.
While I understand that it’s great to get 1-to-1 advice about your business, I’ve turned my programme into a book where I explain everything you need to do in order to start getting results. The book is over 300 pages, and the table of contents alone takes up 11 pages because of the way I break down every topic into smaller, easy-to-consume sections. This also means that if you want to revisit a section to check on a detail, you’ll likely be able to find it by looking it up in the table of contents.
You can grab a copy of the digital version for as little as £6.95, or if you like to hold a book and scribble in the margins while you’re reading, it’s in paperback too. There are dedicated spaces throughout the book where you can write some notes in the success check-ins and Q&A sections. I’m sure you won’t be disappointed.
This is the goal of the coaching programme. I want to get you to the stage where you are getting
property leads into your business on a daily basis automatically.
By ensuring that you have everything in place for your perfect prospects to find when they have a problem that needs solving, your systems will collect their details, deliver value, and nurture them into being your next 5* review.
Getting a steady stream of a daily leads gets a lot easier when you’re seen as an expert. This programme is designed to postition you as the go-to expert in your area.
We’ll start by looking at your website and ensuring that you have everything you need in place to start
building your content goldmine. We’ll look at the trust elements for your business and ensure you’re not accidentally breaking the law by not following privacy laws and breaching copyrights.
Many who think they have everything in hand are suprised to find that they have overlooked something that effectively means they aren’t quite as compliant as first assumed.
Content, more specifically, expert content is the core of your content goldmine. Throughout the
programme, we’ll be looking at everything you need to know to ensure your content catches your perfect prospects attention, makes it easy for them to consume your message and have them willing to drop their name and email address into your automated conversion system without hesitation so you can follow up with more value.
You’ll learn how to write engaging headlines, format your content to keep your prospects interest and get engagement.
Various strategies are covered in the programme from identifying your perfect prospects and under-
standing who your real competitors are to dealing with your online critics and haters.
The main strategy we’ll be focusing on is your content creation process, but many others dovetail into your creative process.
For example, reviewing, validating and overdelivering are all strategies you’ll employ to ensure you are delivering the highest possible value to everyone who comes across your content goldmine.
Many businesses think they already know who their competitors are. They remain blissfully
ignorant until they start creating content for their local area and then wonder why nothing shows up in the search engines even when people type an exact match to their content.
Understanding who your online competitors are, how much authority they have, and determining whether they have a strategy to stay there will affect your content creation plan.
While it isn’t neccessary for your content to rank on page #1 of Google for it to be valuable, it sure would be nice, right!
Many have given SEO “a go”. Like any stragety, you need to understand what it is, why you need it, and
how to use it effectively.
Just giving something a go because you’ve heard how great it is when it’s used in the right way will almost never yield the expected results.
It’s no different for SEO. Luckily, the one thing that few people talk about when talking about the latest shiny object that will rank you at the #1 spot on Google, is pretty much the only thing we’ll discuss. You guessed it, how to create expert content that’s easy to consume and pretty to look at.
It’s all well and good giving your prospects lots of information, being valuable and helping them over-
come their issues and obstacles, but you don’t want them forgetting about you after a few days.
The best way to stay top of mind is to keep delivering value and reminding them that you’re there and able to help when they need you.
This is not going to happen unless you have a way to reconnect with them, regularly.
That requires and email address or a subscription to a chat service. Why would they give you that if you don’t them an opportunity to do so?
This is where your lead magnets will do a lot of the heavy lifting in atrracting your perfect prospects.
Good content creation is not only required for your content goldmine. Fortunately, since well written
expert content is also what the social media platforms want, you can effectively up your social strategy with some well thought out campaigns to attract your perfect prospects here too.
Instead of being another one of the thousands of “property experts” who use their social platforms as just another property portal, yours will be interesting, engaging and useful to people who find your profile. Wait! What! Being social on Social Media… What a Ridiculous Idea.
Oh! And those content upgrades we just talked about, where is better than your social channels to give away all your free stuff?
When I see that companies like Rightmove continue to grow their revenue per customer, it sugge-
sts to me a few things.
Many property professionals are not confident in their own ability to sell properties. They are not up-to-date on the latest sales and marketing techniques. They are not willing to put in the time and effort to market their businesses themselves. They are more interested in paying for leads than generating their own. They are not willing to take risks or experiment with new marketing strategies.
Of course, these are generalisations, but for many, this will very much be the case.
If you have a content godmine, running paid ads gets much cheaper. When you know what works organically, paid ads are guaranteed to work and the portals become a choice, not a neccessity.
If you want to be seen as an expert, you have to publish expert content. That’s just the way it is in todays market. Do you think people care how long you’ve been in the biz, or how many awards you’ve won, or how many pieces of paper you’ve got? Sorry, you’re going to get left behind by people who can demonstrate they know what they’re talking about by showing up online and providing proof of their expertise.
How do you determine who an expert is?
If you search for answers to a problem and the same people keep popping up with answers and offering to give you checklists, cheat sheets, and testimonials from others they’ve helped, does that make them an expert?
For most people, yes. Absolutely, 100%.
Do you show up when people search for the answers you provide?
Are you the expert in your area?
I was just wondering…
If you’d like to discuss the Property Leads Accelerator coaching programme, feel free to use the AI Call Back Assistant.
Fill in your details and the AI will call you and book a time for you straight away, 24/7.
If you’ve not read my book, joined my facebook group or been invited to book via an event, I would strongly recommend you start by getting a copy of Automated Property Leads Forever.
My book covers the entire property leads accelerator coaching programme. Nothing is left out.
This programme is for anyone interested in property lead generation, regardless of their experience level. The coaching will guide you from the basics to the more advanced aspects of property lead generation.
What I can’t do is teach you how to be a good property professional. Those skills are what you need to bring to the table.
The programme addresses challenges such as creating and refining a content strategy, positioning yourself uniquely in the market, handling feedback, and automating your lead generation and nurturing system.
Property sales are unique in that from the time your perfect prospect decides a move is on the cards, it could be anywhere from several months to years before the sale or purchase takes place. Do you remember ads you saw over a year ago? How do you like your paid ads now?
The “Content Goldmine” refers to a collection of value-packed content that attracts and engages your perfect prospects. The programme will guide you through the creation and maintenance of this resource, ensuring it continuously delivers value and drives lead generation.
Your content goldmine is essentially a digital avatar of you which embodies your knowledge and experience.
The programme is designed to accommodate various schedules. However, it does require a commitment of time and energy to ensure the strategies and methods are implemented effectively.
I would suggest that if you cannot dedicate at least a couple of hours twice a week to a marketing system that once setup could provide leads on autopilot for years to come, it’s probably not for you.
The “Property Leads Accelerator™ Framework” is a structured approach to lead generation that combines content strategy, competitor analysis, SEO optimisation, content review and validation, and more. The programme will walk you through each of these steps.
If you’re uncertain whether the coaching programme is right for you, it is recommended you get the ‘Automated Property Leads Forever’ book which goes through the entire Property Leads Accelerator coaching programme section by section. It’s is available at a fraction of the cost of the coaching.
We will help you identify your unique selling proposition by evaluating your strengths, understanding your competitors, and identifying the needs and preferences of your target audience.
The programme includes modules that cover content planning, refining, and review. You’ll learn how to create a content strategy, hone your message, and ensure your content stays relevant and engaging.
The main strategies used to attract and engage prospects including creating high-value content, optimising for SEO, leveraging social media, and delivering content upgrades.
The programme includes a comprehensive competitor analysis section. You will learn to assess your competitors’ authority and understand how you can differentiate yourself.
The course will guide you through automating your lead generation system using expert content, lead magnets, social media and your email and messenger lists.
We acknowledge that mindset plays a huge role in success. The programme includes content to help cultivate a growth mindset, resilience, and positivity.
Not right away. I am not against advertising. If it’s your only source of leads, the Property Leads Accelerator will not replace them overnight. Once your content goldmine is set up and generating leads, should you decide to continue using paid ads, you’ll likely find they cost a lot less than they do now, depending on which platforms you use.
There’s a strong emphasis on creating compelling content, including video. We cover everything from planning to execution and testing to promotion of your content.
Handling feedback is covered in detail since getting this wrong can destroy your reputation. You’ll learn strategies to constructively use feedback, including when you get negative responses to your content.
We focus on delivering consistent value through your content. This involves understanding what your audience expects, their needs, delivering relevant and useful content, and regularly reviewing and updating your content.
The programme will guide you through using social media and your mailing list to launch and promote your content to maximise visibility and engagement.
You will learn the process of reviewing, validating, and maintaining your content goldmine to ensure it stays up-to-date and continues to deliver value.
We focus on helping you stand out in the property market through the creation of your content goldmine, your unique selling proposition, and effective marketing strategies.
The programme includes a variety of tools and resources to support your journey, including templates, checklists, worksheets, and more.
There are also weekly video calls to answer any questions you might still have.
SEO and rank review are critical components of the programme. You’ll learn to optimise your content for search engines, monitor your rankings, and adjust your strategy as necessary.
